We click play on the video and as we do, a small loading icon appears in the middle of the blank screen, turning slowly as the video buffers for a moment before fading and the video begins to play. And now that it's playing, the first thing we see is none other than Supreme Championship Wrestling star and member of the Helms Dynasty himself, Jason Helms, standing in what appears to be the communal living area of a hotel suite, presumably in Pittsburgh where Breakdown is being held. He stands in the middle of the shot wearing dark blue jeans and a black t-shirt, on the front of which is a rather simple design compared to what we’re used to from Jason, with the simple phrase “It’s About The Name!” in a red distressed font. Jason doesn’t actually draw attention to it either, which again is quite unusual for a Jason promo, instead moving straight to the act of throwing his arms open in a welcoming gesture to the fans that are watching. As he does so, a date stamp appears in the bottom left hand corner of the screen which reads [08.28.2018]. Straightening up, Jason brings a hand up to his face to rub at the stubble of his chin a little before finally lowering his hand to slip it into the pocket of his jeans before he gives his familiar vocal welcome. “Sup ass-clowns?” he asks, a hint of a smile on his face as he does a small wink into the camera before continuing. “And… well, where do I begin, huh? I’ll tell you where I don’t begin; by fucking moping. That shit ain’t happening, I’m not gonna stand here like some self indulgent whiny miserable cunt and throw a tantrum or play the woe is me card just because I lost! News flash guys, this business is a shit shoot at best and no matter how good you are, someone else can always be better on any given night! And… much as Ihate to admit it, grudgingly I can do that, because at Rise to Greatness, Bree Lancaster ‘pinned’ me, didn’t she Phillips?” He asks with a momentary pause as he grins before sighing and shaking his head. “No, Bree Lancaster made me tap that night, not just beating me for my title, but probably in the battle over who was right or wrong too… at least that’s what I expect her to think anyway. That win probably gave her justification for everything she’s done over the last few months, and for that I actually pity her, because if she does think a win proves she was in the right, then she’s more deluded that even I realised heading into this, and you better believe I thought she was pretty fucking deluded to begin with! But hey, that’s life, right? Or so all the people say anyway… riding high in June, shot down in August or words to that effect. And look at me. Look me right in the fucking eyes and ask yourself whether I look defeated right now; it shouldn’t take a rocket scientist to tell you that I’m anything but… unlike some, I don’t lose my shit every time I lose one match, thinking it’s the end of the goddamn world! It just means I’ve gotta work a bit harder and make a bigger point when I next climb into the ring!” He says, nodding his head to emphasise his point before shrugging his shoulders impassively.

“I’m guessing my stocks gonna have fallen a little after Rise to Greatness,” he says with another shrug. He doesn’t exactly look concerned. “Nature of the beast I guess; I mean, it probably shouldn’t be, given my stock was at that ‘sell, sell, sell’ kind of level before I even won the Interim United States championship or at least it sure fucking seemed that way, but people only look as far as your most recent match to decide whether you’re worth your salt… and hey, I’ve proved people wrong once before so why not again, huh? It’s almost a fun little fucking challenge when you think about it. How quickly can I start getting under people’s skin again and get them to forget about the fact that I technically lost the biggest match of my time here just a few short weeks ago… sounds like a fun challenge to me at least,” he says with the hint of a grin on his face. “Not saying it’ll be easy, though. Most of us have to work hard for opportunities in this company, we can’t all be like Bree and get three world title matches in twelve months while only earning one of them, can we?” He asks with a smirk. “And would you look at how she’s behaved since she won the title?! She’s already cheating on it with the world title behind her friends back… and she claims to be classy?! For shame!” Jason says, continuing to smirk to himself as he talks, the grin not leaving his face. “It’s been a rough few months in a lot of ways, I can’t deny that. Family falling out with me, my private life plastered all across television, changes in my career that required a lot of fucking adjustment… but here I am, ready for my first match of the new ‘season’ as we seem to be calling it now and you know what? I feel good. No, I really fucking do. I feel great right now because I know the last year has been a remarkable fucking difference maker for me; I went from just being here to being here, being in the public eye! Am I main eventing anything yet? No. Long way to go before I get there… but I’d like to think it’s become a case of when now, instead of if like it was before! And that’s new to me too… before my accident and withdrawal from the business, before I shied away from all things wrestling, I can’t claim to have been a main event draw. Fuck, I was barely registering at all really, other than opening shows and then teaming with my big bro. Now here I stand, part of the roster of the biggest company on the face of the planet and to know I made it to the second biggest title in the place? I’ll fucking take that!” he says, nodding his head.

Taking a moment, Jason throws his arms out in a shrug, his arms opened widely before he lowers them to slip his hands back into the pockets of his jeans. “And maybe that’s not good enough for some,” he says, shrugging his shoulders once again. “Some people want it all, want the whole world to be theirs, and that’s fine. Not gonna criticize people for having big goals or huge dreams… but I’m also well aware than some journeys are simply just longer than others and my path isn’t guaranteed to be the same as the one somebody else walks … doesn’t mean I won’t make it though, does it? Fuck no it doesn’t! And I will make it, make no mistake about that one; I’m not being arrogant, I’m not trying to take a leaf from my asshole nephew’s book, not when he took one out of mine in the first place, I’m not claiming I’m the best in the world or anything as arrogant as that... but you don’t have to be the best in the world to be the best on any given night in this business! How many people ‘luck out’ in their career with a huge win, only to see that be the kickstart they need to finally push on and become a main event threat in the business?!” he asks, quirking a brow towards the camera. “And obviously we’d all rather pull off an amazing feat in the ring and win something definitely rather than get lucky or have something handed to us... but that’s how I look at my US Title win ultimately. Yes, Regan ‘gifted’ me that belt when we had the unification match and I ended up becoming champ by disqualification, something of a rare event in this industry I admit... but that happened. And while it wasn’t how I wanted to win, while I ultimately lost it without a single defense... it’s given me the spark I needed to know that I will get there again sooner rather than later, that I can fight to the top in this company! And I’m not making any promises, not setting any goals or claiming I’ll be world champ by this time next year or anything... but that main event picture looks pretty fucking inviting, even if it’s gonna be the hardest slog to get there! And that all starts this week on Breakdown...” he says, nodding his head slowly.

“I hate the old clichés of new year new start, or maybe that should be new season new start...” Jason says, rolling his eyes theatrically just to add a little emphasis to his point. “How many times do you hear that bullshit on new years’, huh? People making promises or resolutions, claiming it’s a new start or ‘new year, new me’, the same old bullshit that so many people say when that clock strikes midnight and yet two months later, nothing’s changed! But I’m not talking about my loss at Rise to Greatness here, and I’m not jumping on my high horse and claiming that I’m going to turn my life around completely and because the best wrestler this company has ever seen or Mr. Wednesday Night or Master Main Event, none of that shit...” he tells the camera, shaking his head. “But I am determined to make the most of any and all opportunities I get, and if I can make a few then even better, because now I’ve had a taste of that main event, I want more! Which brings me back to what I said a moment ago, about Breakdown this week... because this is my first match of the new ‘season’, Helms versus Steward and while I can’t say there’s any heat going on heading into this thing, I can say without a shadow of a doubt that this match as just as important as any other for me, because it’s about hitting the fucking ground running! See, I know what it’s like for Gigi too... I know what it’s like to be in the shadow of someone else in this business. That doesn’t mean its intentional; I know Dave never set out to overshadow me, it just happened because I followed him into the business, and I also missed several years before my return eighteen months ago... maybe that’s the case with Katie Steward too, that she can’t help overshadowing her ‘brats’ – if they still call themselves that or she calls them that – but she’s done so much in this business, become such a name in this company that unless Gigi and Maddy can shock the world and do something huge, there isn’t much that’s going to change! But isn’t that why I said It’s All About the Name when I first came here? I know I’m not my brother, and it’s plain to see for everyone else that I’m not either... but that doesn’t mean I’m incapable of doing anything he did and maybe even more? Gigi, you must feel the same way, right?”

“I know I look at everything Dave did and when he retired and I think about how old I am right now, and I know I have a lot of years ahead of me right now,” Jason says, tilting his head to one side to ponder that for a moment before turning his attention back to the camera. “I don’t have the same reasons to reconsider my career... Dave obviously wanted to spend more time with his little boy, my namesake, and he obviously knew his body wouldn’t hold out forever. Time gets the better of us all in the end, doesn’t it? But I haven’t had fifteen years of wrestling wearing my body down, if anything I’m in the shape of my life right now, just turned thirty two and in the best shape I could be in... and unlike Dave, I’ve not got a limited amount of time left before I hang up my boots! That’s the same place Gigi and Maddy Steward are in right now, which makes for an interesting match this week. Gigi, she has her own issues right now too, this stuff with Lexi Von Aaron of fucking Bianca Evans if that’s what she wants to be called now, whatever the fuck she wants to be called... it’s gonna be interesting to see if Gigi can focus on our match or whether she’s gonna have eyes on the ringside area and the ramp, waiting for Lexi to strike again. I mean, I have sympathy for her in that regard, because I know what it’s like to feel like you need eyes in the back of your head... probably gonna be an element of that for me this week, given how stroppy Bree has apparently been thanks to my little vignettes,” he says with a smirk, grinning like a mischievous child. “But here’s the thing Gigi... if you bother to actually watch this anyway. You may think you want to shine in your own right, and you may have the ability to do just that too... but Katie is still here in SCW and unless you decide you don’t want to wait then you’ll suffer for that. Me? I’ve got nothing holding me back; my sister in law is nuts, my nephew turned his back on me. My brother’s retired and my girlfriend has gone the same way... right now, it’s me and my wife and we’re kind of in this together. Gio hasn’t talked to me since just before Rise to Greatness, Levi just helps with merch, Beard is... well, I have no idea where Beard is, to be honest... but basically, I’m in this alone now, and I’ve reached that point where it’s time to say fuck it and go all in. Make it or break it, more or less... and you just happen to be in the firing line right now. It’s about the name, sweetheart, but this week it’s Helms. Not Steward,” he says, bringing his hand up like a gun, which he then ‘fires’ at the camera, before stealing from his brother, with how he brings the video to an end. “Bang!” he says, smirking before walking out of shot. The camera continues to film the empty hotel room before the video finally comes to a stop and the screen dims slightly as the replay video appears in the middle of the screen.